Descripción del proyecto

BATZ – CREATIVE WORKSHOP

How can Design Thinking find out new and creative ideas in the industrial sector? Through co-creative workshops.

 

Due to the high market competitiveness and the rapid advance of technologies, even a “top product” needs to be rethinked. The difficulty lies on really optimized products and more than been remodeled need to be reinvented. In addition, working day to day on the same product and context makes us systematic and limits our creativity unconsciously. For this aim, a workshop with different stakeholders was made, where challenges and new ideas were defined throughout Design Thinking tools.